More and more we are seeing two giant forces coming together – online video and social media. The result is extra impact and clarity of the online business owner’s message and increased credibility for their business. Your web video marketing gives you the chance to create a social buzz.
Web video used to be just about personal YouTube videos, but then it moved into business and was seen as providing a way to boost SEO (search engine optimization). Now it is driving lots of traffic by operating within social media.
How does this affect the average business concerned about getting its online marketing strategy right? With web video and social media working together, online businesses are able to increase their credibility, separate themselves from the competition and maintain their reputation.
In web video marketing, you load a video onto your site and this immediately attracts a lot of comments. Some of those comments you will get will be positive, praising the making of the video or the message it conveys. Of course some of the comments may be negative, but this is not necessarily a bad thing. Others will leap to your defense once they see the negative comments, and a conversation will be started.
This can only be seen as a good thing. A ‘buzz’ is being created around your business with the help of a social media specialist and people will rush to find out what all the fuss is about. They may do some extra research in their search to find out more about you and what you have to offer.
You then of course join the conversation. Social media provides you with a platform to join the conversation and correct misunderstandings and further explain the benefits of your products and services. You can address problems and concerns people are expressing before they blow out of control. By engaging with your potential clients in this way, you will also get ideas about how you can improve the service you provide, and you also may get ideas for future products which might prove to be very popular in the marketplace.
You will want the videos you create to have some sort of impact and provoke a reaction amongst your viewers. Now you will be making videos with the idea in mind that there will most likely be a lengthy conversation on social media about every aspect of your video.
It will take time to join in the conversation that follows, and you may feel as if you need to outsource this aspect of your business. It is certainly worth getting into this area, so whether you outsource it or do it yourself, social media definitely needs to be part of your online marketing campaign. Click this to know more about the types of videos that you can create for your web video marketing efforts, or contact our team at Melbourne Video Production for professional video marketing today.
