As the use of web video to promote online businesses grows, you need to think of ways you can stand out from the crowd. You must find the means to grab hold of your audience using internet video marketing and keep them watching until the very last frame.
Know Your Audience
The first thing you need to do is build up a fully rounded picture of who your audience actually is. Find out what they like and dislike doing, how old they are, the area they live in and what their leisure- time pursuits are. Only when you know all this and more will you be able to speak the language they understand and address the problems and concerns they have.
If you really understand your audience and where they’re coming from, you will be able to motivate them to take the desired action at the end of the video. If they feel misunderstood by you or think that you are not taking them seriously, they won’t want to engage in business with you.
Short Attention Span
Because there are so many online videos around, people’s attention spans seem to be getting shorter and shorter. Make sure your video is no longer than two to three minutes in length – anything close to the fifteen minute mark will discourage people from watching at all, thus wasting your internet video marketing efforts.
Grab Your Audience’s Attention
Grab your audience’s attention by an intriguing opening graphic or headline which will leave them anxious to see what your are going to entertain or inform them with. Maybe ask a question at the start which the rest of the video answers.
As you begin to make videos you will learn what works and what doesn’t. You can even survey your viewers to find out which videos they like the most and which they liked least. You can then refine your technique to capitalize on those subjects and styles which appeal most to the widest audience.
Outsource Your Video Making
Many online business owners just don’t have the time, equipment or expertise to make quality videos. If this is the case for you, consider hiring a professional video production company which will be able to not only script, shoot and edit your video for you, but will upload it to multiple platforms and market it as well. They will find out who your audience is and shape the video to match the needs of that particular audience. Looking for internet video marketing help? Click here. Alternatively, you can also contact our team of video production experts for your video production needs today.
