Beacon Cove Dental About Us Video
Beacon Cove Dental engaged Melbourne Video Production to produce a clear and concise “About Us” video on their surgery.
Beacon Cove Dental engaged Melbourne Video Production to produce a clear and concise “About Us” video on their surgery.
I want to talk briefly about, well, what do we put into this report? This comes back to this idea, and not enough people do it, get really clear on who that avatar is, it makes all the difference.
So we want to try and capture their e-mail address and the way that I do that is we want to entice them by creating a white paper or a free report
Promote the heck out of it. Self-hosted vs. service. Then you just want to promote it heavily. So you put it all over your site like we were talking about before. I’ve got it on site wide.
Then the idea of monetizing: the database is a goldmine. Once you build up that database, then you can continue to market to that database as I talked about. So there are lots of things that you can do.
I just wanted to talk about how to write e-mails that convert. I like to include, text, video, audio and PDF. Hit them on multi modes.
Basically SendOutCards is an offline autoresponder service which I have been playing withfor about 12 months and getting some good success.
Now keywords, this is where you throw in the actual keywords you want to target for this particular group. Hopefully, as Dave mentioned before, you’ve done all this keyword research tips which we’ll talk about a bit more.
So then let me move down to network devices. Let me explain it to you. Google has their search results page, which is the first box. So you want your ads to show up on the Google search network when people search.
Let’s just go through a couple of things and we can delve in as deep as we can in these 45 minutes. Just to step back a little bit before we get into the whole PR thing, with any business, it comes down to two factors.
I just want to talk about testimonials for a moment as well, to tie this thing together. What is the purpose of having testimonials on a website, on a proposal? I hope you guys are giving out proposals to your clients in your particular niches. Put testimonials in your quotations.
Being the content. This is the other side of the coin. Let me give you a bit of context.
When it comes to a small business press release format, it’s basically a five-step format to write a press release.
Being a time-poor small business owner, I’m concerned because there is just this plethora of things that can be done. How do you work out what percentage of your time
to spend on these sorts of activities?
What am I going to do to get it out? So for distribution, the best two ways are e-mail or fax. There are a lot of services that can do it for you which I’ll go through in a second. I still personally prefer fax.
My name is Pete Williams and for those of you who don’t know Dave, Dave Jenyns over there. Welcome to the Small Business Internet Marketing Workshop today. We’re going to cover a lot of ground when it comes to running a successful business.
Now, when it comes to PR, there are two types of publicity that is available for you. I’m running through this quite quickly today because I want to get jam-packed as much as I can in here in these 45 minutes.
Understanding keyword targets. I just wanted to talk about keywords and how I do keyword selection. Understanding the keywords, I suppose there are two types of keywords that a lot of people think about.
Hot seats. Your sites or competitors.’ Alright, let’s go and I want everyone else to put in their two cents in as well, not just myself. Integrated Consulting Solutions What’s the site, iconsultingsolutions.com.au?
But what you can do, to give you an idea, if I go to find keywords, I’m just going to add some keywords into this group as an example and give you a way to do it.
Why Google AdWords? So just to reiterate. Why do AdWords? Firstly, you get to target people who are actively looking for your product and services.
The first thing you can do is choose its locations. Unlike SEO general search results, not Google Local, just general search results, your listing will pretty much appear for anybody in Australia who searches.
Did you enjoy it? An awesome book. In there, it tells a story about a guy in the 1980s, early ’90s, in New York, New Jersey who bought all the old timber that was part of the walkway of the Brooklyn Bridge that goes across the Hudson.
After we look at the products and services, shift to the target market. Like I said, get inside their head. I like to create a little bit of an avatar.
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Alla KeoghWe love helping small and medium size business access high quality video.
Here’s what our clients say.
Andrew GriffithsIan TomlinAlla KeoghWe love helping small and medium size business access high quality video.
Here’s what our clients say.
Andrew GriffithsIan TomlinAlla KeoghWe love helping small and medium size business access high quality video.
Here’s what our clients say.
Andrew GriffithsIan TomlinAlla Keogh